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Queensland Visitor Information Centre Signage Policy
 Blue
and yellow italicised ‘i’ signs are being introduced
nationally to denote quality visitor information centres that
are staffed and provide a full range of services. Eligible
centres must apply to TQ for accreditation and must comply
with certain provisions and demonstrate business sustainability
via a business plan.
These centres will be a key regional/local disseminator
of information about the QHTN Drive Tourism Program 2000 -
2002.
Objectives of the Queensland Visitor Information Centre Signage
Policy
In order to raise their standards of information provision and
acknowledge genuine visitor information providers, State tourism
agencies throughout Australia are currently developing and implementing
accreditation programs or policies for the provision of visitor
information. A new yellow on blue italicised 'i' symbol has
been developed (and trademarked) to distinguish visitor information
providers who achieve these standards.
After extensive consultation with industry and government, Tourism
Queensland has developed the Queensland Visitor Information
Centre Signage Policy to achieve these objectives. Only those
visitor information centres that meet the eligibility criteria
and standards of the policy will be authorised to use the new
italicised 'i' symbol. The new branding will therefore assure
Queensland visitors of high quality information and professional
standards from these centres.
Policy Eligibility and Standards
Regional tourist association and local government authority
operated or funded VICs are eligible to apply for use of the
new 'i' symbol under the Queensland Visitor Information Centre
Signage Policy. This ensures that only those centres whose primary
purpose of business is information provision, and who are genuine
providers of objective visitor information, are acknowledged
by the new symbol. In addition, eligible centres must satisfy
minimum operational standards should they wish to apply for
use of the new 'i' symbol.
Tourism Queensland has produced a resource kit that provides
visitor information centres with information to assist them
to achieve, maintain, and where possible exceed, the policy
standards.
Promotion of the new branding
Centres which display the new symbol will be promoted through
various promotional and information sources, such as regional
tourist organisation publications, Sunlover publications, Department
of Main Roads maps, RACQ publications, Tourism Queensland destination
marketing publications, Tourism Queensland, regional tourism
organisation, local government association and local tourism
organisation websites, regional media releases and proposed
national promotions of the new 'i' sign.
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